The truth isn’t the truth until people believe you, and they can’t...– Bill Bernbach A DDB founder and one of the industry godfathers. Powerful words like this can carry throughout time and continue to inspire young professionals.
Isn’t the knowledge of spelling and critical thinking necessary!– I always thought spelling was important. Smart people are just good spellers right? Now that spell check is available in word programs and online, the subject has very little importance in elementary curriculum. Have you heard of this new sensation ‘the semantic web?’ It allows...
My Favorite Outdoor Work →
Publicis in the West working for Washington State Lottery did some outdoor work in Seattle that got tons of great attention. Lotto winners bought outdoor space to tell the world their personal message. My favorite piece was the entire side of a brick building painted, with an arrow to a third floor window. The copy read something to the effect of, Bill lives here, he is a cheater, do not date...
Recruiters Say Hiring Is Coming Back to Life,...
Searches Rise for Talent Across Most Categories and Experience Levels http://adage.com/talentworks/article.php?article_id=140523 by Natalie Zmuda Published: November 16, 2009 AMEN! THIS IS WHY I”M IN GRAD SCHOOL
can you say banana, ba-nan-uh– What if you raised a child to believe that an apple was a banana & a banana was an apple. Seems like a mean trick, but it would be a sociologists dream. We learn simple relationships and associations of words and their meanings at a young age. It would be an interesting experiment to say the...
The Expert Blind Spot
It’s easy for an ‘expert’ to be so focused on details that he/she overlooks a larger-than-life mistake. Here are a few tragic examples of ‘the expert blind spot’ Returning a beautifully detailed car with a flat tire. Forgetting the shot of espresso in a think, foamy, handcrafted cappuccino. Omitting the logo in a breathtaking, almost award winning print ad. ...
The Tipping Point: How Little Things Can Make a...
Summary: The Tipping Point is a best seller that discuss what it takes to push something like a fashion trend, a new product, or a syphilis outbreak from an idea to a widespread phenomenon.
Thesis: Gladwell theorizes that there are 3 rules necessary in creating an epidemic.
+ : The Law of the Few: There is a small group of people who influence the majority. He calls them Connectors, people who know everyone; Mavens, those who seek information about new products & start word-of-mouth epidemics by sharing what they've learned; and Salesmen, people who persuade, negotiate in conversation, and make you want to try something.
+ : The Stickiness Factor: The content of a message that makes something believable, relevant and memorable
+ : The Power of Context: Conditions and circumstances of an epidemic.
My Summary: This is a well written book from 2001 that provides theories and explanations that can be applied to today's changing media environment. It identifies how nontraditional advertising campaigns are successful and offers a new perspective on how to reach people through guerilla marketing campaigns and online and social media.
a LOOK worth a thousand words
Many students, aspiring actors, and wannabe models take jobs as waiters and baristas to pay the rent. With those hopefully-temporary jobs come an abundance of questioning looks. A look I call ‘The Stripper Look.’ When a portion of your compensation is tips, one dollar bills are a common form of payment, and reusing the ones to pay for anything leads to this unique gaze. Imagine...
Technology Altering Reality
Last night I was laying in bed and heard shouting from outside, “get down! get on the ground! get down!” I was startled at first, then I thought, oh It’s probably just someone playing video games next door. Then I was in lecture today and I heard this loud rumbling that practically shook the auditorium. It startled me, then I thought, It’s probably just the sound system in...
What if every person had a beat … Mine...
The Human Truth of Trust
I don’t trust the dishwasher to clean my dishes I don’t trust the expiration date on my milk I don’t trust the registers at Randall’s to give me the 2 for $4 price I don’t trust the wash instructions on a cashmere sweater I don’t trust the number of loads on the laundry detergent bottle
Everything I do has to be visually appealing to me.– MK Olsen in I’d usually be ashamed to admit thinking the same way as an Olsen twin, but this is the way advertising creatives (especially art directors) look at the world.
"the city, art, music, and creativity are things i...
X -me i knew the advertising world was a good fit for me after i decided that interior design wasn’t a great career choice in my teen years.
Ipods provide ultimate portability. . . right?
People take their ipods everywhere: on the morning commute, to the gym, from class to class, and occasionally in class. But there are a couple places those little portable machines shouldn’t go! How about your sister’s wedding, or in this case, your own wedding! Grandma’s Funeral- those rock songs might not mesh well with organs and bagpipes. A Concert- I wouldn’t be...
I Love Me A Countdown!
The advent calendar (in a less religious context) is a chocolaty countdown to Christmas! I’d love a 29 day cupcake countdown to my birthday, August 29th, every year! That would make a uniquely fabulous b-day gift, or present for any important day… A candy countdown to your anniversary (then no one will forget) or a sweet colorful countdown to college graduation!
Agency as Relationship . . .
Relationships seem to be the perfect metaphor for advertising agencies! I’ve been adding to this list all semester: Art director and copywriter: The relationship. Sometimes you’re stuck with them but you always make magic together. Account up for review: “I think we should take a break,” but I’d like you to continue satisfying me until I find someone new. Agency as...